The Ultimate Online Fundraising Solution
Does your group or organization need funds to carry out a project, trip or initiative this semester? USEED will train your group on how to successfully reach your goal.
Crowdfunding has launched several prominent research projects into the public eye. With USEED you can raise awareness and funding for your research.
If your club athletics team wants to spend less time fundraising and more time competing, USEED will provide you with a proven gameplan to fund your team's expenses.
University Affiliated Programs and Groups
USEED also accepts applications from other university-related programs, organizations, and academic units.
Copyright © 2013 USEED Inc. All rights reserved.
Train you and your team to raise thousands of dollars in 30 days
Provide you with tools that make fundraising easy
Empower you to rally your members around your mission
USEED@UAlberta is a new program from the University of Alberta created to help groups, organizations and programs at the University achieve fundraising success.
This program provides the tools and training to harness the power of crowdfunding,
today's most powerful online fundraising technology.
Once accepted, our program will:
3) Leadership Training
4) Champion Training
If USEED@UAlberta seems to be a good fit for your project, please click the Apply button provided throughout this page to submit your project proposal.
Applications that meet program criteria will be asked to schedule an in-person 1 hour interview. Entire leadership teams are strongly encouraged to attend the interview.
Once accepted into the program, we will host six mandatory training sessions (a total of 8 hours) with your leadership team to participate in order to prepare your team for the launch of your fundraising campaign. The program can be flexible in working with your team's schedules.
To reach your project's goal, your team must recruit volunteer fundraisers, called Champions. Each Champion is required to go through a 1-hour training session that will help them understand their role and responsibilities during the fundraising campaign. This training can be completed virtually.
Once your leadership team and Champions have successfully gone through their training, your team will be ready to launch its campaign and will have 30 days to reach your fundraising goal.
As your team raises gifts, you will have the opportunity to thank supporters, share updates with them throughout your campaign, and provide stewardship after it ends. Your team will always have access to your project's fundraising page even after your campaign ends.
What types of projects are likely to get invited for an interview?
Although USEED was designed to support many different types of projects that are affiliated with the University, there are three main qualities we look for in cadidates who wish to apply to the program:
Applicants should show they have a clearly defined need for funds. Groups that have a passionate and committed leadership team are more likely to be considered for an interview. Finally, raising money through crowdfunding requires groups to have a large and active community of fundraisers. These are the three most critical factors for applicants to demonstrate.
Is there a size requirement for our leadership team?
Yes. All accepted projects must have a leadership team of 5-8 people who are fully committed to the fundraising success of their campaign. You do not need to have your entire leadership team identified in order to apply, but your group will have to form its leadership team before starting the Leadership Training Program.
What does USEED@UAlberta cost?
The cost of using USEED@UAlberta is currently being covered by the University.
What type of training does the program provide groups?
USEED@UAlberta is committed to training and educating groups on how to be effective fundraisers so they are adequately prepared for the launch of their campaigns. As such, the program provides two types of training:
On average, teams that go through this training raise over $5,000 in 30 days.
What are Champions and how many do we need?
Champions are people who volunteer to fundraise on behalf of a particular fundraising campaign. Usually, groups will recruit members of their groups or organizations to join their fundraising efforts. The more Champions you have, the more likely it is you will reach your goal. You must have a minimum of twelve (12) Champions to launch a campaign.
Contact us at firstname.lastname@example.org
If we are a student group, do we need to have a faculty advisor?
Yes. All student groups who are accepted into the program must have a faculty advisor who will oversee your fundriaising campaign. Your faculty advisor will be responsible for:
Ensuring your campaign maintains compliance with university policy
Administering the funds on behalf of the team
Monitoringthe campaign throughout the fundraising period
Your faculty advisor is not required to participate in any of the training offered by the program and is not required to participate in the fundraising process.
Yes! Every dollar raised goes directly to the team.
Does my donation go completely to the project team?
1. A great story with compelling content that inspires. The video has a strong narrative; the campaign page provides evidence of the project’s potential impact; and the “impact items” show how specific gift amounts directly link to that impact.
2. A team of people who are intrinsically motivated to see their campaign succeed. In our program, these volunteers commit to a one-hour training session on how to craft their own personal appeal to supporters and send out fundraising messages to their personal networks.
3. Communities you can identify that will care about or could benefit from the campaign, including alumni networks. If those communities are active online, the campaign may “go viral.”
4. A university employee willing to serve as the "Sponsor" to provide oversight of the team and certify that all content and activity for the campaign will comply with university policy.
5. An appropriate goal relative to the size of the team. Our average trained fundraiser raises $400. Therefore, a campaign with a $5,000 goal (the average amount raised by crowdfunding campaigns) should have at least twelve (12) active volunteer fundraisers for success.
6. A 30-day limit for campaigns. Our data has shown that this is the most effective length for a campaign. It creates a sense of urgency and makes the fundraising process a “sprint” so volunteers and supporters don’t become fatigued by the process.
7. Coaching by an expert. With coaching from an experienced crowdfunding expert, which USEED provides, each campaign gets the hands-on guidance necessary for teams to take the right steps at the right time to successfully reach their goal.
8. Distributed roles and responsbilities. One leader is not enough to sustain a successful campaign. We have found a minimum of five (5) team leaders are required on a campaign, and we assign each leader specific roles and responsibilities.
9. Proper timing in outreach. Campaigns that reach 30 percent of their goal are very likely to reach their goal. We rely on volunteer fundraisers to achieve this critical tipping point. From there, additional promotion by the university can add great momentum.
10. Appropriate use of social media. Certain tactics work very well in raising donations from social networks; others can be harmful. We provide teams with a proven playbook on how to use Facebook and other social networks to add momentum to their campaigns.